REDsugar: Functional taste solutions for 30% sugar reduction

Sugar is an active ingredient, it not only acts responsible for the sweetness-perception, but also impacts other major sensory attributes within a products’ formulation. Bell´s REDsugar natural flavour range therefore helps to keep complex matrixes in applications, closing the “sugar gap” and helping to maintain mouthfeel, taste and texture within sugar reduced products, while delivering a positive impact on the sweet perception. As a result, the sugar content can be decreased by at least 30%.

We understand that every formulation requires different approaches in keeping the taste and the product appeal when reducing sugar. We therefore apply our flavour house expertise in developing tailormade, natural flavour solutions that can be adapted to your specific needs, delivering intense, high-quality and satisfying product properties. Successfully tested in a variety of segments, we are offering functional taste solutions for beverages, dairy products and ice cream, bakery products as well as sauces and condiments.